Dealio's Guide to Increase Your Customers!

With the cost of living on the rise, promoting your cafe, bar or restaurant to the fullest has never been more important! Many people are putting luxuries,  such as eating out, to the bottom of their priorities so you may need to up your 'A' Game to get those punters through the doors! Dealio have put together a list of fail-safe ways to attract more customers to your venue!

Dealio’s mission is to promote the most amazing deals on drinks, breakfast, lunch and dinner throughout Essex. So, it made sense for our second blog post to be centred around helping venues to promote themselves to the maximum!

With that in mind, what can you do to continue encouraging customers to visit your venue?

1. DEALS, DEALS, DEALS: Customers simply love a deal! Recent studies suggest that 69% of people say they will not spend money on something without searching for a better offer first! Everyone loves that feeling of finding something at a special price! Why not create a new midweek deal, happy hour incentive or set menu to really tickle the tastebuds of your potential guests? 

2. AN ONLINE MENU: Did you know 3 in 5 customers look for an online menu before making a reservation? Therefore, having an up-to-date menu readily available on your website or social media is one of the most important components when promoting your business! It may also be worth investing in an online booking system, as many punters prefer to reserve their table online rather than via telephone!

3. DIRECT MAIL: Did you know that direct mail remains to be the most successful form of communication with customers? In fact, 95% of people engage with post better than any other communications channel! It is also accessed and trusted by all age groups. A fresh leaflet or flyer through the door of locals could be just what is needed to remind them of your presence.

4. WORK AT YOUR ONLINE PRESENCE: Social media is such a powerful tool to all sectors, but particularly in hospitality! Making sure you post regularly on your Instagram or Facebook page is the perfect way to keep your customers, old and new, up to date with your latest deals, dishes, tipples and more!

5. TARGETED ADVERTISING: Targeted advertising can be the perfect way to attract punters. This may also include events targeted to specific audiences such as Christmas, Valentine’s, ‘Galentine’s’ Mother’s Day, Father’s Day and more… Creating special events, set menus and themed nights are the perfect way to target certain groups within the market and increase footfall!

6. SHOWCASE YOUR VENUE: There are many platforms, such as Dealio, that showcase your venue for you! If you are not registered already, sharing your venue on wider platforms can be a great way of boosting your online presence further. Signing up to Dealio is FREE and will take less that 5 minutes to register, CLICK HERE to start reaching more customers today.

We hope you find these hints and tips helpful when trying to attract new guests to your venue. How many of these will you implement into your business strategy?

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